Our inbound methodology starts with that core human trait, curiosity. Researching people with the business pain you solve - not just who they are, but how they experience it.Read More
Find the right questions
We start broad and zero in. What topics do your personas regularly research? What questions matter most to them? And most of all: Why? Your customer isn’t a demographic, or even a psychographic, but a living, breathing person. We tease that persona free.
Then we drill down. What content do they consume now, what methods do they use to find it? They’re searching the web, asking peer groups, signing up for events, posting on blogs. And more. Each interaction a conversation you could take part in. From listening flows understanding.
- LinkedIn groups with the biggest influencers
- Vertical websites with the sector’s top names
- Business media with the broadest audiences
- Academic research with the latest thinking
- Presentations by the most respected professionals
Tomorrow People goes looking and listening in all the right places. Then, from that diverse landscape of content and communities, we draw up the framework of topics, keywords and questions that will appeal to the audience you want.
By conducting primary research and talking directly to your personas, we create content that reflects the real business pains of your audience.
Professional writers, compelling content. The second part of our inbound methodology brings in our team of experts to create content that delivers an experience and drives engagement.Read More
71% of marketers say content marketing is critical
Content that goes all the way
Research tells us your customer’s buying cycle and what content they consume. This leads us to create content that delivers an experience. What matters is that their engagement with your brand feels natural.
Our powerful content is focused on your consumer. They begin by being curious, become reassured, then learn to trust. Ultimately, they will contact you when the relationship is right, resulting in fewer hours spent cold calling and a higher return on your investment.
In 2014, leads sourced through inbound practices were consistently less expensive than outbound leads, regardless of company size
By creating content which tells a story and covers all stages of the buying journey, we drive engagement with your consumer at every stage.
We turn the best content for your customer into a tool which delivers you results.
Marketers who measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year
Tomorrow People’s inbound methodology has one main goal - to drive engagement. Whatever channels your audience consumes are the channels we publish and promote across. Wherever they are.Read More
Time to tell the story
Our goal for customer engagement is always the same: to make our content a natural part of each customer’s experience, in the sites and sources where they expect to find it. Paid placement or earned media, it draws your prospect in without dragging them.
By using our content to drive engagement, our team ensure that your inbound marketing program includes imaginative conversation-starters, informational nuggets, or instructional eGuides alongside common core content such as blogs.
Our expert earned media team drive engagement with your audience by using content to open discussions, answer questions and build communities. Building up the profile of your key staff members as thought leaders across a multitude of channels, we keep the conversation with your consumers flowing.
Combined with savvy SEO and PPC, every engagement action boosts your footprint on the web… both expanding your audience and broadening your appeal.
Our inbound methodology deepens with nurturing. It’s how that initial engagement turns into a two-way conversation: understanding what your customer needs and what they need next.Read More
Making it two-way
In a world of infinite choice and a zillion voices, B2B customers want intelligent answers, not a yell’n’sell session. The shape of that conversation can be mapped and automated, letting you talk to a thousand customers as easily as one.
By customising content to each buyer persona - making every customer feel like your only focus - Tomorrow People maximises the chance of each interaction leading to a buying decision. With the chance to talk back at every stage.
- Social media comments and posts introduce you as a provider of value
- Informative articles give just enough content to win an email signup
- Email outreach keeps the conversation going and the questions coming
- In-depth eGuides turn discrete documents into conversation pieces
- Snappy infographics tell big stories in short bursts
- Web content builds trust across your market
Inbound marketing is a two-way street. What matters is that the customer can always talk back.
The last stage of our inbound marketing methodology - before it starts again - looks at the numbers: trawling the data of your campaign for insights that can boost its appeal even further.Read More
It’s all in the numbers
Understanding open rates. Counting clicks. Divining downloads. They’re basic numbers, yet useful. You want to know how many people saw your email, how many visits your landing page had (and so do we.) But the real story is deeper down.
Once someone hit your site, how many pages did they read? Which pages did they linger on and where were the points of departure? Understanding customer interactions as a journey is the value of analytics, because it’s how we maximise your conversion rate.
Analysing results shows us whether more customers entered the relationship with a Tweet than a PPC ad. What proportion of them stayed around to read a blog and went on to download an eGuide. And most important of all, why.
A great inbound methodology doesn’t stop with getting content into customers’ heads; it explores what worked best and how to max-out performance across the customer journey. Analytics is what drives it.
Speak to an Inbound Marketing Specialist0121 753 4499
Calculate your current ROI and how you can dramatically increase those results with our inbound marketing methodology.Calculate Now
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