PPC, Paid media & Remarketing Services

Some media channels can’t be earned or owned - and traditional paid advertising retains high value in the right circumstances.

That’s the job of our PPC services, remarketing services and media planning and buying.

PPC, or pay-per-click, is a common sight on any search results page but there’s more than one advertising network. By mixing and matching the best combination of PPC channels you can drive up conversions without a higher media spend.

Remarketing services also give you great value and greater simplicity. By bringing multiple channels under one roof, your reports and results make more sense without a mess of formats and datasets to work with.

PPC and remarketing services make the most of your media spend and, by making sure they are fully integrated into and unified with your content marketing strategy, you get a better ROI.

PPC, Remarketing

Pay-per-click (PPC) media is trackable, measurable and opens you up to a targeted audience. But without follow-on actions to engage and fulfill that customer, you’re talking to an empty room.

With our inhouse team of PPC professionals - plus partners like Hubspot - PPC services can become part of your entire customer engagement strategy, taking the customer from that first broad-brush Google search to their final decision to buy.

  • Ad campaign scheduling and media flight calendaring
  • Campaign concept and creation across versions and formats
  • Remarketing services that bring different channels together
  • Conversion rate optimisation to make the most of each campaign
  • Comprehensive tracking and analytics data

Tomorrow People use the web’s biggest PPC advertising networks, including Google, Twitter, Outbrain, Facebook, LinkedIn and others you’ve never heard of. To hear more, get in touch.

Media

Media Planning and Buying

Before media comes media planning and buying: deciding which channels and websites best deliver your business goals, then negotiating the price that gives you the highest ROI.

Working with your goals and dreams, we’ll put together an easy-to-understand schedule for your content including dates, volumes and channels, backed up by traditional and not-so-traditional metrics like reach and frequency.

  • Drawing up a media plan that reaches your target audience
  • Planning a media schedule that fits your marketing timeframe
  • Bringing together reports and analytics from different sources
  • Giving you clear metrics to make business decisions

Paid

Media planning and buying is the foundation for every successful campaign or content marketing program. And we’re ready to talk about yours.