Launch & Activation.

Uniting AI-powered orchestration with a team of industry-leading product marketers, our proven GTM approach accelerates growth from day one.

Challenges

Problems we solve.

Cross-functional coordination errors cause costly delays.

Manual event and partner activations lack scale.

Demand gen efforts roll out disjointedly.

Early adopter engagement and advocacy get overlooked.

Launch Activation Roadmap

A clear activation roadmap lays out key dates, milestones, and deliverables, spanning cross-functional kickoff meetings, readiness checklists, and communication cadences. It aligns teams around who does what and when, surfaces potential bottlenecks early, and ensures every launch activity is sequenced for maximum impact and seamless execution.

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Event & Webinar Orchestration

High-impact launch events and webinars drive awareness and momentum. Detailed agendas, speaker briefings, invite campaigns, and rehearsal schedules guarantee polished delivery. Promotional email invites, reminder sequences, and post-event follow-ups boost attendance by 30%, turning passive audiences into engaged prospects ready to explore your new offering.

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Sales Kickoff & Training

Engage your sales force with dynamic kickoff sessions, live demos, and interactive role-plays. Ready-to-use playbooks, demo scripts, and cheat sheets are delivered in workshops and on-demand modules—so reps master key messages and use cases before customer outreach. The result: faster ramp times, confident pitches, and immediate pipeline acceleration.

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Partner & Channel Activation

Mobilize partners and channels with co-branded launch kits, joint email templates, and partner playbooks. Interactive training webinars and incentive programs ensure partners understand positioning and value props. This turnkey activation package boosts partner-led demand by 25% and expands reach without burdening internal teams, creating a unified front to the market.

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Multi-Channel Demand Generation

Simultaneously deploy email drips, social media teasers, paid ad bursts, and gated content offers tied to your launch theme. A coordinated content calendar and creative brief ensure each asset—blogs, infographics, videos—hits its mark. Automated follow-ups and lead-scoring recommendations drive a consistent pipeline of qualified prospects from day one.

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Customer Activation & Advocacy

Turn launch customers into champions with personalized announcement emails, exclusive product walkthroughs, and VIP feedback sessions. Automated nurture journeys spotlight early success stories and referral incentives. By proactively engaging users and showcasing wins, you spark word-of-mouth, accelerate adoption, and build a cohort of advocates who amplify your launch far beyond its initial push.

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How product positioning helps CMOs build better pipelines.

Only 24% of CMOs have the funds to execute their 2024 strategies. Learn why product positioning is essential for sales and marketing growth.

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Solution

What success looks like.

Reachdesk

Creating moments that matter for a B2B gifting and experience platform. From brand strategy to product positioning to a new web experience.

Cegal

Building a new brand for a merger and acquisition. From great brand strategy to a unique visual identity and cutting-edge product positioning.

Let’s talk.