Reachdesk
Creating moments that matter for a B2B gifting and experience platform. From brand strategy to product positioning to a new web experience.
Sales Enablement.
Sales teams don’t need more content—they need the right content, built on a deep understanding of the product, the buyer, and the competitive landscape. We deliver sales enablement services that arm your team with the tools, messaging, and narratives they need to close confidently. Every asset we create is rooted in buyer psychology and tailored to real sales conversations.
By blending the expertise of seasoned product marketers with the power of AI, we surface the insights your sales team actually needs—what objections are trending, which competitors are gaining ground, and which messages convert. The result? Smarter sales conversations, shorter deal cycles, and a team that’s not just prepared—but positioned to win.
Challenges
Problems we solve.
Reps struggle to find up-to-date collateral when they need it.
Training and onboarding slow new hire productivity.
Knowledge gaps lead to inconsistent messaging.
Hard to measure which assets drive deal success.
Bridge the Gap Between Marketing and Sales.
You’re measured not just by awareness—but by impact on revenue. Yet too often, the story crafted by marketing falls flat in the hands of sales. That’s where we come in. Our product marketing agency helps you close the gap with sales enablement programs that align messaging, surface buyer insights, and equip your reps with what they need to win. By combining strategic product marketing expertise with AI-driven intelligence, we turn your value proposition into compelling, deal-closing conversations—so every touchpoint moves the needle.
Centralized Training & Content Library
The Swyfter AI content hub stores on-demand training videos, playbooks, case studies, and product deep dives—automatically tagged by topic, skill level, and role. AI-powered recommendations surface the exact learning assets each rep needs, cutting search time by 70%, ensuring consistent knowledge, and empowering continuous self-paced education across your entire sales team.
Education Playbooks & Training Guides
Dynamic and personalised training playbooks blend step-by-step lessons, objection-handling scenarios, competitive analyses, and feature breakdowns into modular guides. Always-on AI updates content with the latest product changes and market intel, so reps always train on current information—accelerating onboarding, reinforcing best practices, and boosting confidence before every customer interaction.
Microlearning Modules & Simulations
Deliver short, interactive lessons and virtual role-play simulations that target skill boosts in under five minutes, while Swyfter AI sequences user-relevant modules based on individual performance metrics, issues real-time feedback and adaptive quizzes. This just-in-time approach drives 80% higher knowledge retention, keeps reps engaged, and ensures they master key messaging and tactics on the fly.
Interactive Workshops & Webinars
Generate workshop curricula and webinar scripts from real-time insights to combine product updates, success stories, and market trends into engaging, live or on-demand sessions. Our Generative AI capabilities allow for the automation of slide decks, discussion prompts, and Q&A outlines to develop learning and reinforce core messaging, with our team of product experts are on-hand, on-demand, to support as needed. These interactive experiences unify sales and marketing around shared narratives and deepen product expertise.
Certification Paths & Assessments
Structured learning journeys guide reps through foundational concepts, advanced strategies, and role-specific modules, culminating in AI-scored learning paths, case-study assignments, and digital badges. Automated reminders and progress tracking ensure timely completion, and certified reps can demonstrate mastery before going to market, reducing ramp time by 30% and elevating overall team competency.
Learning Analytics & Content Iteration
A unified dashboard tracks module completion, quiz performance, and content engagement to reveal knowledge gaps and high-impact topics. AI insights recommend when to retire stale materials, update training with new case studies, and how to tailor learning paths by role. Continuous content refinement ensures your education ecosystem evolves with product launches and market shifts, and your team always has access to the latest information faster than ever before,
Playbook
How product positioning helps CMOs build better pipelines.
Only 24% of CMOs have the funds to execute their 2024 strategies. Learn why product positioning is essential for sales and marketing growth.
Solution
What success looks like.
Cegal
Building a new brand for a merger and acquisition. From great brand strategy to a unique visual identity and cutting-edge product positioning.