Lloyd’s List Intelligence hires marketing agency Tomorrow People

Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities.

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

About Lloyd’s List Intelligence

Lloyd’s List Intelligence has a history dating back over 300 years, originally providing ship arrival and departure information on a newsletter posted in a London coffee house.

The nature of data has changed greatly over the years, and Lloyd’s List Intelligence has led the way. Their on-demand online services help professionals investigate, research, and analyse what’s happening in their industries and at sea, with real-time alerts to inform them when there’s new information or incidents that they need to respond to fast.

A comprehensive marketing program

Under the umbrella “World-class data, world-class protection” Tomorrow People has mapped out an exciting range of marketing initiatives to reach five key verticals:

• Finance
• Shipping
• Energy & Commodities
• Insurance
• Law

For each sector Tomorrow People is working on a full raft of marketing materials, including destination hubs, positioning papers, blog articles, webinars, self-assessments, and case studies.

Each will discuss the latest trends, pains and events relevant to that particular industry. This will create a full content program to lead prospects through a sales funnel and help Lloyd’s List Intelligence to power continued growth through new customer acquisition.