Why Your Marketing Needs Inbound Marketing in 2012
Plenty of companies do marketing. But not many make a real return in investment on it. The fact is that carrying on with the same old way of doing things will only yield the same results. So why not consider something different? Here’s why your marketing needs inbound marketing in 2012:
Broader reach
Which marketing channels did you use in 2011? Did you carry on using all the same old ones, despite limited returns? Inbound marketing boosts your profile by allowing you to go bigger and multi-channel and to see a better ROI on your marketing.
Understand buyer behaviour
Are you actually tracking how your marketing is performing? By using inbound marketing you can do this, live. Then you can keep an adapting your strategy according to your buyers’ behaviour.
Closer to customers
Is your marketing plan built around creating a consistent marketing message – that will consistently bring in new leads? Inbound marketing technology lets you integrate all of your marketing across the different channels.
So, why your marketing needs inbound marketing in 2012?
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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