B2B Marketing Campaign Fitness Drill
Ready for duty or missing in action? Test your marketing mettle before you embark on the next campaign!
Attention! Are you truly ready to launch your next marketing campaign? Read each of the statements below and check the boxes to indicate how far you agree or disagree with each one.
Your score will be used to assign you a campaign rank befitting your level of readiness for action.
Fire up the big guns! It’s time to become a Campaign Supremo. Download the foolproof guide to high-performing promotional campaigns
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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