Cegal appoints Tomorrow People for product marketing strategy and lead generation
Hybrid cloud solution provider Cegal has appointed product marketing agency Tomorrow People to deliver a range of marketing and creative services with the goal of lead generation.
The Stavanger-based multinational is keen to engage with key decision makers across the global oil & gas, renewables, and ocean industries: key markets for its specialist cloud solutions, software applications, and consultancy services.
Tomorrow People will deliver a comprehensive programme of activity, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing.
Alistair Norman, marketing director at Tomorrow People, said: “Cegal is an advanced and forward-thinking company with a compelling product offering. We see this as a great opportunity to demonstrate the value of a multichannel go-to-market strategy that fires on all cylinders.
“From defining a solid strategy to producing expert content that cuts through in this competitive sector, our activity will support Cegal’s growth by generating and nurturing high-value marketing-qualified leads.”
Tone Skartveit, Communication Specialist at Cegal, said: “We feel confident that Tomorrow People’s plan is aligned to our goals, and we’re looking forward to seeing some great results.”
Work will be delivered by a team of strategy, editorial, design, digital marketing, and development specialists at the go-to-market agency, which has offices in Birmingham (UK), London, and New York.
This latest partnership follows a number of recent client acquisitions for Tomorrow People, among them enterprise analytics provider Glassbox. The agency’s international roster of clients also includes Castrol, Acquia, and Signicat.
Learn more about Tomorrow People on their website.
About Tomorrow People
Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers and lead generation. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing.
About Cegal
Cegal provides dedicated and integrated products, services, software and concepts to shape the digital future for the oil & gas, renewables and ocean industries. Cegal was founded in 2000, delivering centralized IT operations and providing profitable solutions through economies of scale. Over time and with mergers and acquisitions Cegal continued to grow from being a generic service provider to become a global digitalization partner across industries.
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