How to win the war of B2B content marketing differentiation
B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones…
The marketing landscape is littered with more content producers fighting for customers than Westeros has pretenders to the Iron Throne.
The clans are assembling, the banners are unfurled, there’s menace in the air and a chill on the wind. The ultimate clash is close at hand. Who will emerge victorious?
Differentiation is the watchword when it comes to winning thrones and winning customers with engaging and impactful content.
As the contenders for the throne of Westeros battle to gain the upper hand, we reveal how the warriors of B2B marketing are struggling to set themselves apart from the competition.
In this GoT-tastic slideshare, you’ll come face to face with all the heroes and villains of differentiation, before learning to harness the power of dragons!
- Differentiation by channel: Jon Snow
- Differentiation by audience: Cersei Lannister
- Calculating the value: The Iron Bank
- Lack of planning: The Greyjoys
- Inability to create thought leadership: Stannis Baratheon
- Lack of creativity: Ned Stark
- Lack of consistency: The White Walkers
- The Data Dragons: Daenerys Targaryen
So gird your loins, buckle on your breastplate, seize that shield and prepare to march forth. Learn from the masters, dodge the pitfalls, slay the foes and claim the ultimate prize of killer customer experience.
So begins the battle for supremacy in the great Game of Differentiation below.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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