Lloyd’s List Intelligence hires marketing agency Tomorrow People
Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities.
Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.
About Lloyd’s List Intelligence
Lloyd’s List Intelligence has a history dating back over 300 years, originally providing ship arrival and departure information on a newsletter posted in a London coffee house.
The nature of data has changed greatly over the years, and Lloyd’s List Intelligence has led the way. Their on-demand online services help professionals investigate, research, and analyse what’s happening in their industries and at sea, with real-time alerts to inform them when there’s new information or incidents that they need to respond to fast.
A comprehensive marketing program
Under the umbrella “World-class data, world-class protection” Tomorrow People has mapped out an exciting range of marketing initiatives to reach five key verticals:
- Finance
- Shipping
- Energy & Commodities
- Insurance
- Law
For each sector Tomorrow People is working on a full raft of marketing materials, including destination hubs, positioning papers, blog articles, webinars, self-assessments, and case studies.
Each will discuss the latest trends, pains and events relevant to that particular industry. This will create a full content program to lead prospects through a sales funnel and help Lloyd’s List Intelligence to power continued growth through new customer acquisition.
