Tomorrow People announces new Glassbox account

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform.

Glassbox is looking to grow at speed and become the category leader in the extremely competitive digital experience and analytics arena. The challenge for Tomorrow People is to amplify Glassbox’s outstanding product features and capabilities, and ensure that the enterprise audience is aware of their industry-leading technology.

Research and discovery workshops are well underway, with a proposed strategy to include:

• The design, writing, and build of a new website
• A lead generation content programme to drive SQLs into the pipeline
• A series of sales enablement training and content
• Promotional activities across a wide range of channels

Alistair Norman, Tomorrow People marketing director, said: “Glassbox and Tomorrow People are a fantastic fit, and we’re very excited to be working with them in the coming months and years. We’re looking to develop clear and consistent messaging through a wide-ranging content strategy, allowing Glassbox to grow at speed and become the undisputed leader in its field.”

See the new Glassbox website here now!