BP Fleet engaged Tomorrow People to help them find their voice.
We began by deep-diving into the very ethos of BP Fleet. Recognizing that genuine thought leadership goes beyond surface-level changes, we undertook a comprehensive redefinition of BP’s voice and personality. This wasn’t about mere messaging, but embodying a philosophy that could shape the industry.
We curated engaging and original thoughts that reflected BP’s innovative approach to sustainable fleet mobility. By intertwining a refreshed personality with deeply insightful content, we crafted a narrative that was both global in its appeal and local in its resonance.
To bridge the global-local gap, we crafted localized channel strategies. This entailed a deep dive into European and specific local markets, understanding their dynamics, needs, and preferences.
With this information, we developed a unified, yet tailored message for BP Fleet. The end strategy combined global thought leadership with regional relevance, ensuring that BP’s voice was authoritative, insightful, and resonated deeply with its target audience.
The impact.
Establishing themselves as thought leaders, BP Fleet didn’t just engage their audience but also unlocked multiple lucrative opportunities, effectively redefining their market position. By creating exciting messaging and bringing it to life across key regions, Tomorrow People ensured that BP Fleet grabbed its audience’s attention in a highly competitive market and powered scalable growth.