Springer Nature.

Delivery

Springer Nature engaged Tomorrow People to help them define the future of academic research.

The Research Intelligence division was aware of the immense potential of their new SaaS platform but faced the challenge of effectively positioning and launching it. They needed a strategy that would not only differentiate their offering but also captivate audiences, creating first-mover opportunities and evolving market perspectives. The key challenge lay in convincing a well-established academic audience to embrace a novel platform, and in making sure the product would generate substantial revenue streams.

Tomorrow People’s solution was to craft a holistic strategy that centered on creating unrivalled value for both the division and its target audience.

To achieve this, we embarked on a journey of comprehensive repositioning, starting with the brand and extending to the product.

Our solution hinged on engaging key stakeholders and conducting essential primary research to understand the academic and research communities’ unique perspectives. Through interviews, surveys, and focus groups, we actively involved these stakeholders—from professors to emerging researchers. Their insights were integral to our strategy, shaping repositioning and product positioning to meet their specific needs. This user-driven approach ensured our strategy resonated deeply with academic and research communities, addressing their unique challenges and propelling them into an era of innovation and excellence.

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Results

Market leading platform.

Tomorrow People played a pivotal role in transforming the Research Intelligence division’s brand and product positioning, creating a captivating microsite and, most importantly, generating first-mover opportunities in the market. The repositioning and launch of the Research Intelligence SaaS platform not only created new revenue streams but also redefined how researchers access and utilize data, leaving a lasting impact on the industry’s landscape.

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Let’s talk.