By Pete Winter

HubSpot Product Updates – September 2020

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot.

Set-up & Manage Your Custom SSL Certificate Directly In-App

NEW ON SEPTEMBER 1, 2020

HubSpot has always offered custom SSL to our customers who wanted more customization around how they secured their landing pages – but it hasn’t always been the easiest experience. Previously, if you wanted to purchase HubSpot’s Custom SSL Add-On you would need to work with our Sales team to make the purchase and then spend some time going back and forth with our support team to generate your .csr and later upload your certificate to our platform. This took time and prevented you from getting your HubSpot content up and running quickly.

Focus on the Entire Customer Experience with HubSpot’s Free Landing Page Builder

NEW ON SEPTEMBER 1, 2020

To create successful lead generation campaigns, you need to constantly focus on the end-to-end customer experience.

[Public Beta] Custom Feedback Surveys

NEW ON SEPTEMBER 11, 2020

What is it?

The ability to create feedback surveys with custom questions such as star ratings, radio selects, and single-line text fields.

Email Health Tool

NEW ON SEPTEMBER 11, 2020

What is it?

Email health is a new tool to gauge if your account is successful with email deliverability and how inbox providers view your mail.

Connect Your Front Office & Back Office Data with the New Accounting Extension & Apps

NEW ON SEPTEMBER 22, 2020

Now live is the ability for you to integrate your accounting system with HubSpot CRM using the HubSpot accounting extension API. You can also use one of the four apps already built using the accounting extension API including HubSpot-built apps for QuickBooks Online and NetSuite, and third-party apps for Xero and Nubox.

Refreshed Solutions Directory

NEW ON SEPTEMBER 22, 2020

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. In parallel, our partner community has grown beyond just marketing agencies to businesses focused on a wide range of solutions. While our partners have bent and flexed over the years to meet new demand, our Solutions Directory has remained stagnant.

[Open Beta] All-New Custom Report Builder

NEW ON SEPTEMBER 22, 2020

Now live (open beta) is an all new custom report builder that brings all your HubSpot data together in one place. The custom report builder beta gives you access to significantly more powerful reporting. You’ll gain insights with ease through data sources across Marketing, CMS, Sales, or Service Hubs, as well as custom objects and integrations.

Introducing The New Sales Hub Enterprise

NEW ON SEPTEMBER 22, 2020

At INBOUND 2020 HubSpot introduced the massively improved Sales Hub Enterprise, featuring an enterprise-grade CRM, AI-powered sales acceleration, Connected Configure-Price-Quote Tools, and Streamlined Sales Reporting. Let’s take a look.

Custom Objects

NEW ON SEPTEMBER 22, 2020

With custom objects, Enterprise customers can store and structure almost any type of data in HubSpot. Custom object data can then be used seamlessly across the HubSpot platform in tools like reporting and workflows.

HubSpot Keyboard on Mobile – a new way of communicating on the go

NEW ON SEPTEMBER 23, 2020

What is it?

Bring the power of the CRM into the mobile apps you use such as WhatsApp, LinkedIn, and Slack. HubSpot Keyboard, baked into the HubSpot mobile app, is an alternative to your default mobile keyboard that allows you to insert information from your HubSpot CRM such as snippets, meeting links, quotes and documents.

Personalization Tokens in Automated Marketing Emails Now Support Custom Objects

NEW ON SEPTEMBER 25, 2020

Personalization tokens have always been a crucial part of sending relevant communications to your audience. However, personalization goes beyond just the audience’s contact and company information. Truly personalized messaging involves the data that makes that customer’s interactions with your business unique, like their membership data, an event they signed up for, or a product they’re interested in – all things you can get with custom objects.

Getting More Out of HubSpot

With new features and capabilities being introduced all of the time it is easy to get lost trying to understand if you are getting the most out of HubSpot… not only for the marketing team but for the wider business as a whole. Failing to do so can ultimately mean you are not realising the value from your investment and if you aren’t using the technology in the best way then the experience your customers are experiencing is going to be far from delightful. Take our CX audit now and see if your CX is grand or bland and how HubSpot could be used to enhance your CX.