Why Make New Year’s Resolutions for your Marketing?
Why every business needs to make New Year’s resolutions for their marketing
The New Year’s resolution is not just a useful way to make a life change. It can also prove to be a valuable resource for upgrading the performance of your business marketing in 2012. It may seem easy to dismiss the New Year’s resolution as an over-popular excuse to set unrealistic ambitions at the start of every year. But this is seriously underestimating its creative potential. The New Year’s resolution also provides a simple, but powerful mechanism for looking back – and forwards.
- Out with the old: Applying the New Year resolution approach can help you identify what hasn’t been working with your marketing. It could also allow you to actively let go of outdated attitudes that have caused you to miss out on some new opportunities.
- Funny New Year resolutions: Getting a little funny with your New Year resolutions could create some interesting marketing results. Try being a little quirky to really get creative about what you could do differently. Is there something you’d really like to achieve, but you just haven’t dared to try it before? Your New Year’s resolutions could help make it a reality in 2012.
Get more 40 ideas for your New Year’s resolutions now – download our eGuide 40 New Year’s Resolutions for Marketing in 2012.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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