Positioning trends and insights.

Empowering senior marketers and business leaders with insightful resources from our team of creatives, partners, and influencers.

  • By topic
    • ABM
    • Brand
    • Campaigns
    • Content
    • Digital
    • Pricing
    • Print
    • Product
    • Thought Leadership
  • By content type
    • Insights
    • Poll
    • Press Release
Subscribe
card listing image
Campaigns
By Pete Winter How to Analyse the Success of a B2B Product Launch

In 2025, a B2B product launch is no longer defined by a press release or a single campaign push. It’s a carefully orchestrated process that stretches across functions and timelines, often evolving well beyond the initial release window. Whether you're launching a new SaaS platform, a feature expansion, or an entirely new category, the pressure to show impact is real—but the path to proving success has become more complex.

Load More posts

Don't miss our most popular articles.

See which content and opinions your peers have found the most useful and interesting. Take a look to discover inspiration for your upcoming marketing strategies.

Subscribe to insights.