10 Great Examples of Lead Generation Websites
How to win leads and prospects online
Takeaways:
- Use compelling design and provide useful content
- Video and strong calls to action improve conversion rates
- Build in free tools where possible, and include client testimonials for trust
- Provide a contact telephone number, and optimise for key search terms
- Spell out the benefits of sign-up, and use a simple, bold sign-up form.
Get detailed know how on creating an optimum lead gen machine. Download The CMO’s Guide to Lead Generation Websites
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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