30 Smart Quotes on the New Business Marketing
With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time. Here’s what they have to say on the subject:
Why the web takes the lead (and the leads)…
“In a way, the Web is like your Hollywood agent: It speaks for whenever you’re not around to comment.”
Chris Brogan and Julien Smith, Authors of Trust Agents
“Marketers need to build digital relationships and reputation before closing a sale.”
Chris Brogan, Keynote Speaker, Founder, New Marketing Labs
“Your organisation is becoming hyperlinked. Whether you like it or not. It’s bottom up; it’s unstoppable.”
Dan Weinberger, Author of Everything is Miscellaneous
“There is no black magic to successfully attracting customers via the web.”
Rand Fishkin, Founder, Seomoz
“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”
Marcus Sheridan, Author of The Sales Lion Blog, Marketing Speaker
Why content comes first…
“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”
Ardath Albee, Author of Emarketing Strategies for the Complex Sale
“What makes content engaging is relevancy. You need to connect the contact information with the content information.”
Gail Goodman, President and CEO, Constant Contact
“Before you create any more ‘great content’, figure out how you are going to market it first.”
Joe Pulizzi and Newt Barrett, Authors of Get Content Get Customers
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.”
Tim Frick, Author of Return on Engagement
“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
Malorie Lucich, Facebook Spokesperson
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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