Steve Jobs said: “You can’t just ask customers what they want…”

Why buyer behaviour has changed…

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
Brian Halligan, Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot

“as you’ve noticed, people don’t want to be sold to.
What people do want is news and information about the things they care about.”
Larry Weber, Author of Marketing to the Social Web

“One way to sell to a consumer in the future is simply to get his her permission in advance.”
Seth Godin, Author of Permission Marketing

“People shop and learn in a whole new way, compared to just a few years ago, so markets need to adapt or risk extinction.”
Brian Halligan, Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot

“You can’t just ask customers what they want and then try to give that to them. By the time you get it build, they’ll want something new.”
Steve Jobs, CEO, Apple

Rest in peace, Steve.

The Author
	Alistair Norman | Marketing Director Alistair is responsible for the strategy, design and implementation of our Inbound and Content Marketing, with a focus on developing B2B and B2C markets.