The Death of Advertising
By Pete Winter

The Death of Advertising

death of advertisingThe king is dead…long live the king

It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. That’s not surprising with so many new ways for companies to reach their target market, at a lower cost. Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. But how did advertising get left so far behind? What is the alternative giving companies a more flexible and commercially connected approach? What is it that’s causing businesses to recognise the value of quality content as opposed to the old school quarter page ad option?

There’s no doubt about it – the way companies connect with their market has evolved for good. Advertising on its own is dying.

In our free guide The Death of Advertising you can find out:

  • How to gain better results from advertising – whilst spending less
  • Why spending more on big budget ads is no longer good for business
  • Why content combined with technology is now providing a powerful alternative to the limits of traditional advertising channels
  • Why companies plan to spend less on traditional advertising

Want to know more about why traditional advertising is dying – and what you can do to achieve better results?

Download our free eGuide The Death of Advertising to find out more now


Read the latest positioning trends and insights.

Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.

Subscribe to insights.