Traditional Advertising: Game or Gamble?
Winning new business shouldn’t be a gamble, especially in tough economic times. Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. It’s been proven that businesses that keep in marketing in a recession are the ones that do well in the long-term. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. This is surprising when there are new and more effective ways to monitor and track the impact of marketing and advertising, while it’s live. Instead of the traditional advertising agency gamble, companies can now rely on advanced ways to gather and monitor intelligence before, during and after a campaign, giving them:
- Current market insight into buyer interest, attitudes and behaviour
- Live data about responses and reactions to advertising
- Trackable customer journeys through the marketing cycle – from start to finish
It’s a new approach that is helping companies turn their advertising from a gamble into a solid and measurable aspect of their sales strategy.
Want to know more about why traditional advertising is dying and what you can do to achieve better results? Download out free eGuide The Death of Advertising now.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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