Is There an Alternative to Traditional Advertising?
There’s a big difference between traditional advertising and newer approaches. It’s called strategy. For a long time, companies have relied on the one hit wonder or short term campaign approaches of traditional advertising options – covering all kinds of media advertising and the big advertising agency extravaganza. These depended on a mix of some knowledge and lot of luck for their returns. But a new approach is promising a clearer route and better returns from start to finish.
So what are the new options overtaking advertising right now?
- A big leap from one-off: Now companies can use inbound marketing to integrate and plan a strategy that actively connects sales and marketing.
- A complete customer journey: Unlike the limited benefits of traditional ads, companies can now view and track every single step their customer takes, from first touch (whether it’s via a QR code on a print ad, a Facebook article or a conference promo) to final purchase. They can also benefit from free advertising online and getting noticed through approaches like LinkedIn advertising.
- Back to the future: All this ongoing intelligence gives companies a clearer view of how to reshape their future ad strategies, compared with the limited insight provided by conventional print and TV advertising
Find out more about what’s happening to traditional advertising by downloading our free eGuide The Death of Advertising.
Read the latest positioning trends and insights.
Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.