What’s The True Cost of Traditional Advertising?
The true cost of traditional advertising for business?
Huge.
No wonder the spend on traditional advertising is shrinking. It’s big step on from the traditional advertising agency approach. Business-owners are asking themselves why advertising shouldn’t earn its keep like every other area of the business. Traditional advertising is quickly falling behind newer and more effective ways to generate leads and income for these reasons:
- Unclear return on investment: While the financial impact of old school media advertising is hard to measure, new approaches like inbound marketing show exactly where each lead has come from
- Disconnected from other business activities: If other business activities must be streamlined and budget conscious, why shouldn’t advertising? In the past, options were limited. Now inbound marketing offers almost endless options for connecting marketing and advertising activities with a company’s overall business and sales strategy using resources such as LinkedIn advertising and other opportunities.
- A cost rather than an earner: Why should advertising continue to be a cost when it can be an earner? Inbound marketing approaches overtake traditional advertising by creating a higher return on investment at a lower cost
Find out more about what’s happening to traditional advertising by downloading our free eGuide The Death of Advertising.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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