Why SEO Is About More Than Just Keywords
SEO: Much more than just keywords
SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. But while SEO is well recognised as a valuable source of revenue and reputation, a lot of business-owners and marketers still overlook the all-important detail in achieving results from SEO marketing. This means that too many companies are still missing out on the potential benefits – and could actually be undermining their search engine ranking. So what is the right mindset for making more from SEO?
Think markets, not just keywords
Yes, keywords are indeed part of SEO, but they are just one part. Use the services of an SEO agency and they may well focus on keywords to the detriment of your marketing results. Instead, start by looking at the keywords and phrases your customers are using. Track where the activity is and build a strategy around that. Using inbound marketing technology allows you to monitor and map which keywords are popular and allows you to continually update your content.
Plan for a sales funnel, not a swift exit
Website SEO alone is not a sales winner. But this is – SEO that successfully attracts web visitors to appealing, targeted content designed to nurture and grow new business.
Interested in learning more about the best ways to win more business with SEO? Find out now by downloading our free eGuide The Death of SEO.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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