How SEO can Help You Win More Customers and Make More Revenue
The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet (Source: The Daily Telegraph). So if the internet does indeed offer so much scope for development why are so many companies still missing out? After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year (Source: UK SEM Benchmark Report 2011). So what can British companies do to win more with SEO?
Add a strategy
SEO on its own offers very limited results and can even undermine a company’s search engine ranking. Yet many an SEO agency will focus only on your keywords and nothing else. SEO as part of a complete inbound marketing strategy can create better results and provide vital business intelligence before, during and after a campaign.
Website SEO has commonly been viewed as a quick fix marketing option. Adding time allows businesses to view the exact results and stats from their activity using inbound marketing resources such as a personalised dashboard.
Draw out the detail of your customer’s behaviour using SEO and you can inform your entire sales and marketing strategy.
Alistair Norman | Marketing Director
Alistair is responsible for the strategy, design and implementation of our Inbound and Content Marketing, with a focus on developing B2B and B2C markets.
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