Creating a Website That Works!
How to make a website that works
A website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Here are three things you need to know about how to make a website that works for you:
Bringing in visitors
Your first aim in the question of how to make a website is to how to ensure that it brings in web traffic. The key at this stage is to step back and think about who you want to attract and how to get them to your website. You can use inbound marketing technology to monitor and asses your potential customers’ behaviour on the web, for example on competitors’ websites, and actually view the keywords that get them there. Then you can build this information into your website.
Converting web traffic into customers
If your website isn’t creating new business for you, it isn’t working properly. Your next step is to plan for it to convert web traffic into visitors. Again, you can create a seamless customer pipeline using inbound marketing technology to nurture your website visitors from one stage of the buying cycle to the next.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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