What’s your Marketing Plan for 2012?
Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Or are you wondering where to start? Here are a few tips to creating a marketing plan for the year ahead.
Fine tune your strategy
This is the crucial part. Assess what your business approach is for the year ahead, then consider how you can reach your target market.
Think bigger
Which marketing channels did you use in 2011? Did you stick to the same ones, despite limited returns? Think bigger and multi-channel to see more of a ROI on your marketing and then build your plan around that.
Track it
Make your plan to track your marketing just as important as your actual marketing plan. Sound complicated? It isn’t really. It’s just a case of planning to continuously assess how well your marketing activities are performing. By using inbound marketing you can do this, live.
Get connected
Build your marketing plan around creating a consistent marketing message – which will consistently bring in new leads. Again, inbound marketing technology lets you integrate all your marketing across the different channels.
Get more tips for creating the ideal marketing plan for 2012 in our eGuide How to Budget for Marketing in 2012. Download your copy now.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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