How to Get More with a Marketing Mix
Marketing. It can make the difference between a good business performance and a great one. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix.
1. Is this a marketing mix or a marketing mix up?
How many channels do you use to market your services or products? Do you stick to one or two familiar ones – blogging, brochures etc – or do you create a true marketing mix for better results? By integrating your entire marketing message across all channels you can create a wider reach and a better ROI from your marketing approach.
2. Is my marketing connecting with – or confusing – my potential customers?
Get the right marketing mix and you could see a real return on your marketing strategy. For example, using inbound marketing technology you can track all your prospective leads and nurture them with targeted contact across the different channels.
3. Is my marketing strategy supporting or undermining my business strategy?
This may sound like a strange question, but it’s surprising how many companies separate their marketing plan from their business goals. But achieve the right marketing mix and you could see far better returns.
Find out how to create a more profitable marketing mix in our eGuide How to Budget for Marketing in 2012. Download your copy now.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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