eGuide on Building the Perfect Marketing Mix
Is your marketing mix up to the mark?
Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” achieve higher profits (Source: McKinsey). So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results:
Get closer to customers with social media
It’s now possible to track and connect with all your prospective clients using social media. Inbound marketing technology allows you to view and track your buyers’ behaviour – from first touch through to first sale and well beyond. This approach also makes it easier to retain any potential customers, whatever stage of buying cycle they are at.
Build a stronger profile
With the right marketing mix you can create a more compelling and cost effective brand presence. By using inbound marketing approaches, you can create a cross-channel presence that actually reduces the cost of building a receptive and responsive brand profile. This approach also makes it much easier to budget for the year ahead. You have a core strategy which then feeds out across all the channels – bringing you a better ROI for the future.
Learn more about creating the perfect marketing mix in our eGuide How to Budget for Marketing in 2012. Download your copy now.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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