Turning Funny New Year Resolutions into Serious Business Marketing
How to turn funny New Year resolutions into serious business marketing
Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder. Here’s how:
- Give yourself some space and time to start thinking and write down the silliest and funniest new year resolutions you can think up for your business marketing 2012. This is your chance to address both your biggest hopes – and your biggest fears – for your marketing in the months to come.
- Look at ideas that are as funny or as daft as possible. From these you can see which issues are affecting and bothering you most in your marketing.
- Start to structure your thinking into different categories – this could be customers, prospects, strategy or brand new approaches.
- Whittle away at your ideas to separate the truly fantastical from the truly useful.
- Build the truly useful ideas into a plan to provide a seriously effective marketing approach for 2012.
Start with 40 ideas for New Year resolutions now – download our eGuide 40 New Year’s Resolutions for Marketing in 2012.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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