Making a Marketing New Year’s Resolution or Revolution?
Are you making a marketing New Year’s resolution – or revolution?
New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution?
1. Think big, but don’t forget the detail
It’s all too easy to supersize your goals, without building in the detail that will get you there. When you’re planning your new year’s resolutions, make sure you create a balance between the bigger picture and the finer detail. That will help make your resolution both achievable and structured.
2. Have fun
Don’t avoid having fun when you’re writing down your new year’s resolutions! Relaxing will actually improve the creative process of developing ideas and deciding how to make them happen.
3. Involve other people
Bring in the crowd! Ask for ideas and input from employees and colleagues. Utilise customer feedback – both good and bad! Gain different perspectives to your own to help develop New Year’s resolutions that will help revolutionise your marketing in the months to come.
Get lots of ideas for your marketing New Year’s resolutions by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012.
Download the eGuide Now!
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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