Why Your New Year's Resolutions Don't Need Inbound Marketing
By Pete Winter

Why Your New Year’s Resolutions Don’t Need Inbound Marketing

marketing barriersTwo reasons your New Year’s resolutions don’t need inbound marketing

Planning your new year’s resolutions for your 2012 marketing approach? Already know what’s going to work and what’s not? Here’s why your New Year’s resolutions don’t need inbound marketing:

1. You have too many customers

Don’t need to plan for more customers or prospects in your 2012 resolutions? Then maybe you don’t need to add in inbound marketing into your approach in the year ahead. Particularly if you are planning on having too many of exactly the right, qualified customers. If you already know how to get plenty of those with less cost, then maybe you can afford to ignore inbound marketing.

2. You have 200% ROI on your current marketing approach

Does your resolutions list include a marketing approach that gives 200% ROI? Yes? Then perhaps you don’t need to include inbound marketing into your game plan for the future. If you don’t want or need that 200% ROI, you can certainly cross inbound marketing off your list of new year resolutions.

Get lots of ideas for your marketing New Year’s resolutions by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012.

Read the latest positioning trends and insights.

Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.

Subscribe to insights.