Why Your New Year’s Resolutions Don’t Need Inbound Marketing
Two reasons your New Year’s resolutions don’t need inbound marketing
Planning your new year’s resolutions for your 2012 marketing approach? Already know what’s going to work and what’s not? Here’s why your New Year’s resolutions don’t need inbound marketing:
1. You have too many customers
Don’t need to plan for more customers or prospects in your 2012 resolutions? Then maybe you don’t need to add in inbound marketing into your approach in the year ahead. Particularly if you are planning on having too many of exactly the right, qualified customers. If you already know how to get plenty of those with less cost, then maybe you can afford to ignore inbound marketing.
2. You have 200% ROI on your current marketing approach
Does your resolutions list include a marketing approach that gives 200% ROI? Yes? Then perhaps you don’t need to include inbound marketing into your game plan for the future. If you don’t want or need that 200% ROI, you can certainly cross inbound marketing off your list of new year resolutions.
Get lots of ideas for your marketing New Year’s resolutions by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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