By Pete Winter

Pull Marketing Strategy: 3 Steps to Attracting More Customers

Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort.

1. Track your market

A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them. In doing this, you gain a clearer and more strategic picture of how to focus your marketing to attract potential business.

2. Create a pipeline

Without a clear marketing pipeline, you could lose out. Develop a strong and sustainable funnel that focuses on winning, then nurturing, then converting. Ensure that every lead you attract is fitted into this pipeline.

3. Keep improving

Too many companies focus on trying to win the attention of their prospects – without checking how well their marketing is working. By doing this, they fail to benefit from customer response and interest. Closely monitor the response you gain from each marketing activity, using targeted tools. Then keep on updating and improving your marketing to increase what’s working and adapt what’s not.