Four questions you should always ask a branding agency
Are you thinking about, or are you working with a branding company to rebrand your bussiness? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand:
1. How well do you understand my business?
The answer to this question will help to reveal exactly how far your branding company has gone to get to know your company, your aims and aspirations. It will help ensure that they create a brand that truly reflects you and where you want to be.
2. How do you plan to position us in our marketplace?
This question uncovers whether the branding agency has taken a wider view of your company rebrand. Do they recognise the nature of your industry and your competitors – or are they just focusing on creating something that looks good?
3. What aspects will you want to cover in our rebrand?
While you may have approached the branding company about a specific issue, for example a logo redesign, it is worth finding out their view of your entire company rebrand. This question also shows whether they understand the value of a holistic rebrand rather than a one-off re-jig.
4. What’s your view of our current brand?
This important question will show just how well the branding company has assessed your current rebrand and its impact on your performance and profitability.
Learn more about the value of your business brand now in our eGuide The Economic Reasons to Rebrand Your Business.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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