Three copywriting tips every business needs to know
Using content to market your business? Want your content to create results and help boost your company’s performance? Here are three copywriting tips you’ll want to know:
1. Insight creates better content
It’s tempting to ask your copywriter to quickly create content to fill that gap on your website or your blog. But this creates content with a limited shelf life and low commercial value. Create content that drives sales and leads by planning it within a wider inbound marketing strategy.
2. Use copywriting to focus on the buy rather than the sell
This may sound strange, but your copywriting will create better results when it’s focused on your customer’s buying cycle. Instead of ‘Sell Sell Sell’, plan your copywriting around your particular target market’s problems and pains.
3. Copywriting is a long-term activity
By bringing in someone like an SEO copywriter on a one-off or short-term basis only, you are significantly limiting the potential impact of your content. Plan and use your resources in a more strategic way as part of a much more productive inbound marketing strategy, rather than reacting to a change in the market or a change in strategy.
Learn more about creating content that drives more sales and leads – download our eGuide What Exactly is Inbound Marketing?
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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