Inbound Marketing – out with the Old, in with the New
Remember the days when marketing consisted of:
- Print advertising
- Internet advertising
- Press releases
- Mailshots
- Cold calling
Wait a minute… What do you mean you’re still using them?
The success of the above techniques relies on a single common denominator: hitting the right person at the right time. And by that, we don’t mean landing them with a right hook (that’s not marketing – assault possibly, but not marketing).
‘Old style’ outbound marketing is a very hit-and-miss affair, with the misses far outweighing the hits. What’s more, it’s becoming a thing of the past, with Inbound Marketing set to tip these creaky old disciplines from their pedestal. Of course, the marketing agencies still stuck in this archaic groove won’t tell you that.
The next time one of these has-beens tries to convince you that they can maximise your leads and increase sales through a tired outbound marketing campaign, tell them where to go. They’re wrong!
Learn why Inbound Marketing is ushering in a new age of do it yourself promotion with our free eGuide, ‘The End of Outbound Marketing as We Know It: Why You Will Be Able to Market Yourself in 2013’.
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About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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