How is Mobile Changing Business? [INFOGRAPHIC]
The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones – with advanced capabilities to connect to the Internet, browse and buy.
Check out the impact of mobile phone ownership on business in this KissMetrics infographic.
Source: How Mobile is Changing Business – Infographic
Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads
{{cta(’49ad392b-0d5b-4fc7-b234-dad9cbaa350c’)}}
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
Read the latest positioning trends and insights.
Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.
