5 Good Reasons to Outsource Your PR
PR is a business function like any other. These 5 simple cost-benefit questions will tell you if outsourcing PR might work for you.
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Public Relations: do it in-house, or outsource? If you keep it inside, the drag and hassle it adds to your business processes may be affecting performance. So instead of abstract concepts, how about we just talk hard numbers? Here are some that add up to a big idea: outsourcing can be a blast.
5: Outsourcing PR can PAY BACK DOUBLE.
FACT: Business experts from Adam Smith to Peter Drucker agree: stick to your core competency, outsource everything else. Studies show Return on Capital rising from below 10% to over 20%.
4: An outsourced PR team SAVES YOU 20%.
Just one inhouse head costs 50% of a salary to resource, hire and fire. When you take hidden costs into account, outsourcing PR could save £50,000/year on a £250,000 budget.
3: Outsourcing PR TRIPLES YOUR CAPACITY.
Service businesses such as a PR agency work at 70% utilisation and resource for 200% – meaning in a crisis the whole agency can swing into action for you, providing 3x the resource. Something your in-house team can’t do.
(HBR, Cost Effectiveness and Resource Allocation.)
2: Outsourcing can SLASH FIXED COSTS.
A typical 50-strong SME has to make a £1.5m payroll each month. (HR Magazine.) If your 4 FTEs of PR are outsourced, that’s a £160,000+ slice off your fixed costs. Which will make your shareholders smile.
NOW THE BIG ONE:
1: Outsourced PR means GLOBAL COVERAGE.
You focus on your core competencies. So does a PR agency. With a broader range of tools, methods, and training, a good outsourced PR team delivers greater media coverage and influence than most in-house teams… because their business depends on it. Sending your reputation skyrocketing.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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