A Story in Statistics: How to Build Engagement Through Your Inbound Marketing Blog

Get it right and your inbound marketing blog can attract a whole new set of prospective customers. 

Do you really need a blog?

Of course you do. Didn’t you know that companies who blog more than 15 times per month get 5 times more traffic than companies that don’t blog at all? Can’t argue with those numbers. Plus 70% of business decision makers prefer to get company information from an article rather than an ad – so it’s safe to say that starting a blog is more than worth it.

3 things your blog should be:

1. Useful and interesting

• Interesting content is one of the top 3 reasons people follow brands on social media.

2. Targeted

• 61% of consumers say they are more likely to buy from a company that delivers custom content.

3. Timely

• 70% of users say they read blogs in the morning, and mondays are the highest traffic days for an average blog.

How to create a more engaging blog

1. Update frequently

• 92% of companies who blogged multiple times a day acquired a customer through their blog.
• 46% of people read blogs more than once a day.

2. Go visual

• Articles with images get 94% more views than plain text articles.

3. Make it easy to share

• Attract even more customers by making it easy to share your posts across social media networks.
• There are 33.25bn pieces of content shared every week on Facebook.

4. Add a call to action

• 57% of companies with a blog have acquired a customer through it.

Having a company blog:

• Makes it easy to communicate with customers
• Humanises your company
• Builds credibility by showing you’re an industry expert
• Is a great way to receive feedback
• Can help your website rank higher in search engines

Discover how to build trust and bring more leads into your funnel. Get your free eGuide now: How to build word of mouth marketing

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The Author
	Alistair Norman | Marketing Director Alistair is responsible for the strategy, design and implementation of our Inbound and Content Marketing, with a focus on developing B2B and B2C markets.