The B2B Marketing Advent Calendar 2014
Count down to Christmas with our carefully curated collection of marketing statistics.
Build up to the new year with 24 key marketing statistics from 2014. From the biggest challenges to the content which drives the most leads, we’ve got a statistic for every day of Advent. See whether you match up to the rest of the digital marketing world or whether your goals and pains have been completely different – and look forward to the new challenges 2015 has in store for marketers!
Give your sales team the gift of an abundance of warm leads this Christmas. Get your free eGuide now: Hot leads roasting on an open fire: A Marketing Director’s guide
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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