Tomorrow People assists Birmingham YMCA for future development
The youth and community centre, part of the scheme called The Orchard, will house facilities including a multi-use sports hall, training and meeting rooms and a ‘chill-out’ space for young people. These facilities have been designed to create a platform for YMCA residents to integrate themselves productively into society, through voluntary activity and paid work at the project.
Costs for the Erdington development are estimated to be approximately £13.5 million, of which £12 million has already been secured. The scheme has been included in Birmingham City Council’s ‘Places of Change’ programme – a national initiative to create places of change for formerly homeless people, and help integrate them back into the community.
“Birmingham YMCA is proud to be working alongside Tomorrow People, inbound marketing consultants as they offer support with fundraising activity for The Orchard, a new multimillion pound facility in Erdington. Alongside other committee members, Tomorrow People are giving up their own free time and will be organising an extensive programme of events to assist the Birmingham YMCA in raising the remaining £1.5million needed to complete The Orchard development.” said Tom Govan, Director of YMCA Birmingham.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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