Marketing Has Changed Animation
We all know business never stops moving. So why are people still using traditional marketing methods to tell the world about their brand?
Why continue with those approaches when there’s another way which gives more results, faster and at less cost, results like:
- Generating a business lead at 62% lower cost than with outbound marketing
- Your potential customers finding you instead of you finding them
- More leads transformed into committed customers
- A higher profile and more established brand.
The world is changing fast – and the way people buy into brands and businesses is changing even faster.
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
Read the latest positioning trends and insights.
Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.
