Lloyd’s List Intelligence hires marketing agency Tomorrow People
By Tomorrow People

Lloyd’s List Intelligence hires marketing agency Tomorrow People

Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities.

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

About Lloyd’s List Intelligence

Lloyd’s List Intelligence has a history dating back over 300 years, originally providing ship arrival and departure information on a newsletter posted in a London coffee house.

The nature of data has changed greatly over the years, and Lloyd’s List Intelligence has led the way. Their on-demand online services help professionals investigate, research, and analyse what’s happening in their industries and at sea, with real-time alerts to inform them when there’s new information or incidents that they need to respond to fast.

A comprehensive marketing program

Under the umbrella “World-class data, world-class protection” Tomorrow People has mapped out an exciting range of marketing initiatives to reach five key verticals:

  • Finance
  • Shipping
  • Energy & Commodities
  • Insurance
  • Law

For each sector Tomorrow People is working on a full raft of marketing materials, including destination hubs, positioning papers, blog articles, webinars, self-assessments, and case studies.

Each will discuss the latest trends, pains and events relevant to that particular industry. This will create a full content program to lead prospects through a sales funnel and help Lloyd’s List Intelligence to power continued growth through new customer acquisition.

Read the latest positioning trends and insights.

Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.

Subscribe to insights.