My Personal MA Journey
From the current landscape to what the future holds, we have explored the impact of marketing automation on the CMO. However, it is clear that automation has implications for everyone in an organisation, whether you are a marketing executive, copywriter or digital designer. Take a look at the varying perspectives of marketing automation from the team at Tomorrow People and discover how to make your marketing more refined and agile:
Idea Generation – It’s a Lifestyle Choice
Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated.
What’s the Marketing Value of Automated Copywriting?
As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology?
Time for a New (Automated) CMO?
How to be a CMO timelord – and why time is the most valuable commodity
The Definitive Guide to Automating Blogs
Blogs: they are difficult, time-consuming and very manual. So what’s the solution? Automating them of course!
Find out how to make the most out of marketing automation. Download: The CMO’s Definitive Guide to Marketing Automation
About the author:
Partner at Tomorrow People
Pete is a strategic marketing leader specialising in positioning, go-to-market strategy, growth and AI-enabled marketing performance. He has worked with organisations including Schneider Electric, TechData, Atos, Microsoft, Reachdesk, ABB, TelmarHelixa, Trustpilot, Company365, GlobalData and more, helping brands sharpen their market position, strengthen go-to-market execution and accelerate growth.
His work focuses on turning complex propositions into clear market narratives, aligning commercial teams around stronger positioning and improving marketing performance through the smart application of AI. From category development and messaging to launch strategy and growth planning, Pete brings a practical, commercially grounded perspective shaped by hands-on experience across B2B and enterprise environments.
Pete has also spoken at Content Marketing World, where he has contributed to industry conversations on positioning, growth and the changing role of AI in modern marketing. He writes about the strategies, decisions and operating models that help ambitious brands move faster, communicate more clearly and perform more effectively.
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