Market leading publisher Springer Nature appoints Tomorrow People to develop advanced marketing strategy
By Tomorrow People

Market leading publisher Springer Nature appoints Tomorrow People to develop advanced marketing strategy

Leading research publisher Springer Nature has chosen go-to-market agency Tomorrow People to drive new revenue and support the launch of their AI Advancing Discovery product line.

The global academia business with a 175-year heritage is currently developing two data products that focus on research intelligence: an AI-driven topic summarizer tool, and research strategy reports that are used to inform strategic research direction.

Tomorrow People’s team will include strategy, editorial, design, digital marketing, and development specialists. Centered on six key workstreams – market research & development, brand development, content strategy, digital services, enablement programmes, and activation & engagement – the agency’s holistic, GTM approach ensures clear outputs and success metrics across all activities. At its core, the project will identify Springer Nature’s target audience, and develop a messaging and visual framework to ensure new products have the maximum impact and appeal before taking this to market to support pipeline development.

Alistair Norman, Marketing Director at Tomorrow People, said: “Springer Nature is at the very forefront of research, and we see this partnership as an opportunity to play our part in addressing some of the world’s most urgent challenges.”

Daren Howell, Vice President of Analytics at Springer Nature, said: “For the next phase of our growth, we have partnered with Tomorrow People based on their domain expertise in bringing data technology products to market.”

Learn more about Tomorrow People on its website.

About Tomorrow People

Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, go-to-market strategy workshops, content marketing, and website development.

About Springer Nature

German-British academic publisher Springer Nature advances discovery by publishing trusted research, supporting the development of new ideas, and championing open science. Today, the company publishes books, journals and content bases under the imprints Nature, Springer, BMC (BioMedCentral) and Adis, among others.

For media enquiries, please contact:

Pete Winter, Head of Editorial (

Read the latest positioning trends and insights.

Tap into our brand and product positioning, storytelling, and creative expertise to inspire your next strategic move.

Subscribe to insights.