Tomorrow People helped ReachDesk position itself as a game-changer in the industry by creating unrivaled value at every stage of the buying journey. The message “Delivering Moments that Matter” now runs through the core of their brand, transforming the way they connect with leads, onboard clients, drive retention, and engage employees.

With Tomorrow People’s expertise, ReachDesk redefined their product positioning to emphasize the value they bring to clients. Their products became more than just tools; they became vehicles to create meaningful, memorable moments that truly matter.

We didn’t stop at repositioning; we also revamped ReachDesk’s website to reflect their new messaging. The website now serves as a digital canvas that showcases how ReachDesk creates unrivaled value, driving home the essence of “Moments that Matter.”

Discovery workshops, stakeholder interviews and market analysis were performed to truly understand the buyer, their journey and how the product would be of benefit to them.

Just as importantly, we were able to align features and capabilities to the audience’s challenges, enabling a clear product messaging strategy that differentiated from the competition.

Being able to articulate the value of a product is one thing; being visible to the right audience at the right time while being able to cut through the noise is another.

Channel analysis, competitive analysis, customer interviews and market research were all undertaken to understand how the audience was consuming information, the format they wanted this information in, and how and where they would go to seek it.

Informed by these insights, we identified and prioritized desirable and viable value propositions and enabled incremental next-phase investment decisions.

This process had the added benefit of serving as a training ground for the wider ABB group, showcasing how the approach could be rolled out to other local markets.

The culmination of all of the research and positioning work was to create and execute a bold, multi-channel marketing strategy to help ABB cement its position in existing markets, and in turn facilitate its launch in new markets.

The strategy focussed on three core areas:

– Powerful and value-driven product messaging
– Clearly defined global and local objectives
– Automation and analytics

Discovery workshops, stakeholder interviews and market analysis enabled us to define the status quo that was holding MEDDICC back from reaching its true potential and also provided the leadership team with a true ‘ah-ha’ moment.

With realization of what MEDDICC could become, the ideation of the true MEDDICC identity could begin. This was broken down into three core pillars: 1) Online training and masterclasses, 2) A subscription-based SaaS platform and 3) MEDDICC Media, the world’s first Meddicc media channel.

The need to bring a vibrant and energetic tone in order to stand out in the market was unanimous. The graphic identity dared to challenge the status quo.

MEDDICC truly embraced the new visual identity, opting to apply it everywhere; t-shirts, caps, hoodies, keyrings, water bottles and digital protectors—the list goes on.

Designing an amazing new brand with an awesome product is one thing; bringing it to the target audience, in a way which creates tangible value and positive business impact, is another.

We rebuilt and redesigned the new MEDDICC website from the ground up to turn it into a powerful digital property that amplified the story of the brand and effectively converts website traffic into leads and sales.

We then clarified key brand messages,
identified relevant brand themes and made recommendations on marketing channels and activities.

We provided the MEDDICC team with a communication toolkit that could be shared with all their employees and distributors.

We embarked on repositioning Schneider’s Edge First Solutions by emphasizing their unique value proposition. We portrayed Schneider as the undisputed leader, offering an unparalleled ecosystem of edge technologies. This repositioning, backed by compelling storytelling, dramatically shifted market perspectives and ignited partner enthusiasm.

Tomorrow People went a step further, taking Schneider’s individual products and creating a differentiated narrative. We showcased each product as a cornerstone of innovation, offering partners a competitive edge and first-mover opportunities in a dynamic industry. This approach added a new layer of excitement around Schneider’s solutions.

Tomorrow People revamped Schneider’s sales enablement materials to support the newly defined positioning. These materials included informative brochures, interactive presentations, and engaging videos that conveyed the value and benefits of Schneider’s solutions. The materials were designed to captivate the audience and empower partners to articulate the unique value of Schneider’s offerings.

In a quest to reinvigorate Schneider Electric’s partner channel, Tomorrow People introduced a dynamic training program. Tailored to the needs of a diverse, global partner team, this initiative aimed to equip partners with cutting-edge expertise. Offering diverse learning options—e-learning, live webinars, and in-person workshops—it cultivated industry leaders. The training focused on seizing first-mover opportunities, keeping partners ahead in a swiftly evolving market. An intuitive online platform provided access to a rich resource library. Partners emerged from the program ready to lead the market, reshaping perspectives, and delivering unmatched value to customers.

We embarked on repositioning Unify by emphasizing its unique value proposition. We portrayed Unify as the undisputed leader, offering an unparalleled ecosystem of communications solutions for the NHS and local government. This repositioning, backed by compelling storytelling, dramatically shifted market perspectives and shifted the focus from the IT persona to the highest levels of decision maker in the target accounts.

We mapped out detailed buyer journeys, considering the content that would be most effective at each part of the conversion funnel. We also created a bank of interactive long-form assets that were then repurposed into smaller pieces for distribution across Unify’s communications channels.

Tomorrow People developed sales enablement materials to support the newly defined positioning. These materials included informative personalized ABM destination web pages, interactive presentations, and engaging videos that conveyed the value and benefits of Unify’s solutions. The materials were designed to deliver a multi-channel experience for the target accounts and key decision makers.

Before partnering with Tomorrow People, Unify had not used account-based marketing (ABM) techniques. Offering our knowledge and expertise, we guided them through our ABM methodology, the establishment of a full outreach process using the content we had crafted, and their use of the marketing tech stack.

We set up interviews with key stakeholders and current team members from all functions to truly understand what they wanted to say, as well as Acquia customers to discover what they wanted to hear. We questioned them on their perception of the brand, and their expectations and ideas for moving forward. Additional research was also undertaken, scoping out industry-shaping trends, conversational opportunities and competitor market share.

As part of a multi-channel approach, it was important to get a clear picture of the desired frames, themes and topics that were both trending and potentially primed for opportunity. Understanding the forward feature approach of key media patterns and influencers helped to create a level of clarity around what would be trending and when.

With the plan in place we set to work developing and producing content across a range of different channels and mediums. No stone was left unturned as we expertly crafted materials across digital, audio and video formats, helping to bring the Acquia story to life across any device, any channel, at any time.

Creating awesome content for an awesome brand is one part of the story. The other part is bringing it to a defined target audience in a competitive way. This is why we worked to develop a sustainable approach to lead generation across paid, earned and owned channels, enabling Acquia to expand their reach further than ever before.